18-to-Thirtysomethings Travel Style Rebrand and Relaunch
My role: I oversaw the creative development of the new tagline and landing page copy. I helped rewrite the names and and oversaw the writing of the itinerary copy for all 18-to-Thirtysomethings tours — a couple hundred or so.
Watch an overview of the landing page or explore it in detail.
This video served as the launch piece of the rebranding, and was used across all of G's social channels.