ACE Bakery Launch Campaign
My role: Initially working as the Copywriter on this project, I took on a creative leadership role throughout the process as a key client contact. I worked with the Art Director on the concept for the campaign and bringing it to life, which established the brand voice, look, and feel for ACE going forward.
The Results: Sales (+35%) and purchase intent (+84%) increased dramatically during the campaign. Household penetration and brand awareness also increased 14% year over year.
Our media buy included digital boards in Union Station, so we decided to have some fun by creating "baking billboards" with a time lapse of an ACE baguette rising in the oven.