BRANDS OF SANTA
To answer the question, we made 12 new versions of Santa. Each inspired by a different brand, and each made in the style of the iconic Santa illustrations of the 1920s and 30s.
We released the Santas via owned social channels and PR before releasing a documentary about our illustrator and his creative process.

My role: Came up with several of the Santa ideas, helped oversee the illustration work.
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