Cadillac Instagram Content
As the 2017 Oscars approached, Cadillac wanted to celebrate the daring artists behind some of the most memorable films of all time. To do that, we launched an Instagram campaign of short film clips recreating iconic film scenes with the Cadillac CT6 as our stage. Each clip showed a reference just cryptic enough to encourage our followers to try to guess the title of the film.
As the 2017 Oscars approached, Cadillac wanted to celebrate the daring artists behind some of the most memorable films of all time. To do that, we launched an Instagram campaign of short film clips recreating iconic film scenes with the Cadillac CT6 as our stage. Each clip showed a reference just cryptic enough to encourage our followers to try to guess the title of the film.
My role: Collaborated with the art director to come up with the campaign idea, and worked with the Associate Creative Directors to produce the content.
