GOLD RUSH SOCIAL CAMPAIGN
We created a teaser video to build anticipation before the season premiere, followed by a live "digital dig" contest on Twitter that viewers could participate in while watching the show. They simply had to scroll through thousands of image to find the piece of gold they could retweet to win.
We created a teaser video to build anticipation before the season premiere, followed by a live "digital dig" contest on Twitter that viewers could participate in while watching the show. They simply had to scroll through thousands of image to find the piece of gold they could retweet to win.
My role: Worked with the Art Director in creating the campaign idea, wrote the Twitter posts in collaboration with another writer, and worked with the Creative Director in producing all pieces.
