National Geographic Family Journeys Launch
G's partnership with National Geographic including launching a new line of family trips. The launch campaign included a video, an interactive direct mail piece, and numerous digital and print assets.
My role: I worked on the campaign idea and new tagline with the Art Director, and I wrote all campaign content and oversaw the production of all pieces. I worked with the digital design team to create the wireframe and content hierarchy of the landing page. Explore the page in detail here.
Recognition: RGD In-House Awards
G Adventures Brand Repositioning
In 2019, we completely rebuilt G's external brand to be more customer-focused. I worked on creation of the new tagline and wrote the script for this video, the campaign's primary launch piece. The full-length video performed so well on our social channels, we ended up cancelling the runs of the :15 and :30 second edits.
My role: I wrote the script for the video below and presented it to multiple internal stakeholders for approval. I was also involved in finalizing the new tagline and creating other creative for the campaign.
Brand Guidelines
After repositioning the brand in 2018, we needed to create a new set of brand guidelines for our creative teams, regional marketing offices and travel agent partners. And we had to it all completely from scratch.
My role: Collaborating with the Senior Art Director to build a comprehensive, interactive website that the G creative team could use as their brand bible and ensure all content they created had a consistent look and feel.
This video gives a quick glimpse of the site.
Product Education Pieces
With over 700 tours, 10 Travel Styles, special collections, non-profit initiatives... G has a lot of information to share. We regularly create unique pieces to highlight specific tours or offerings to educate consumers and travel agents. Below are just a few examples.
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