G's partnership with National Geographic including launching a new line of family trips. The launch campaign included a video, an interactive direct mail piece, and numerous digital and print assets.
In 2019, we completely rebuilt G's external brand to be more customer-focused. I worked on creation of the new tagline and wrote the script for this video, the campaign's primary launch piece. The full-length video performed so well on our social channels, we ended up cancelling the runs of the :15 and :30 second edits.
My role: I wrote the script for the video below and presented it to multiple internal stakeholders for approval. I was also involved in finalizing the new tagline and creating other creative for the campaign.
After repositioning the brand in 2018, we needed to create a new set of brand guidelines for our creative teams, regional marketing offices and travel agent partners. And we had to it all completely from scratch.
With over 700 tours, 10 Travel Styles, special collections, non-profit initiatives... G has a lot of information to share. We regularly create unique pieces to highlight specific tours or offerings to educate consumers and travel agents. Below are just a few examples.