National Geographic Family Journeys Launch
G's partnership with National Geographic including launching a new line of family trips. The launch campaign included a video, an interactive direct mail piece, and numerous digital and print assets.
G's partnership with National Geographic including launching a new line of family trips. The launch campaign included a video, an interactive direct mail piece, and numerous digital and print assets.
My role: I worked on the campaign idea and new tagline with the Art Director, and I wrote all campaign content and oversaw the production of all pieces. I worked with the digital design team to create the wireframe and content hierarchy of the landing page. Explore the page in detail here.
Recognition: RGD In-House Awards
G Adventures Brand Repositioning
In 2019, we completely rebuilt G's external brand to be more customer-focused. I worked on creation of the new tagline and wrote the script for this video, the campaign's primary launch piece. The full-length video performed so well on our social channels, we ended up cancelling the runs of the :15 and :30 second edits.
My role: I wrote the script for the video below and presented it to multiple internal stakeholders for approval. I was also involved in finalizing the new tagline and creating other creative for the campaign.
In 2019, we completely rebuilt G's external brand to be more customer-focused. I worked on creation of the new tagline and wrote the script for this video, the campaign's primary launch piece. The full-length video performed so well on our social channels, we ended up cancelling the runs of the :15 and :30 second edits.
My role: I wrote the script for the video below and presented it to multiple internal stakeholders for approval. I was also involved in finalizing the new tagline and creating other creative for the campaign.
Brand Guidelines
After repositioning the brand in 2018, we needed to create a new set of brand guidelines for our creative teams, regional marketing offices and travel agent partners. And we had to it all completely from scratch.
After repositioning the brand in 2018, we needed to create a new set of brand guidelines for our creative teams, regional marketing offices and travel agent partners. And we had to it all completely from scratch.
My role: Collaborating with the Senior Art Director to build a comprehensive, interactive website that the G creative team could use as their brand bible and ensure all content they created had a consistent look and feel.
This video gives a quick glimpse of the site.
Product Education Pieces
With over 700 tours, 10 Travel Styles, special collections, non-profit initiatives... G has a lot of information to share. We regularly create unique pieces to highlight specific tours or offerings to educate consumers and travel agents. Below are just a few examples.
With over 700 tours, 10 Travel Styles, special collections, non-profit initiatives... G has a lot of information to share. We regularly create unique pieces to highlight specific tours or offerings to educate consumers and travel agents. Below are just a few examples.
