TORONTO OOH TRANSIT (TTC)
A dedicated campaign aimed at boosting brand awareness of KOHO across the Greater Toronto Area. I led the creative approach for the campaign, writing the tagline and influencing the visual direction.
A dedicated campaign aimed at boosting brand awareness of KOHO across the Greater Toronto Area. I led the creative approach for the campaign, writing the tagline and influencing the visual direction.
Rural ooh
We ran an out of home campaign specific to rural areas to test out how different messaging would appeal to people across the country. The campaign resulted in a noticeable uptick in new account registrations in these specific markets. (Shown here in mock up form because the photos provided by the media company were not awesome.)
We ran an out of home campaign specific to rural areas to test out how different messaging would appeal to people across the country. The campaign resulted in a noticeable uptick in new account registrations in these specific markets. (Shown here in mock up form because the photos provided by the media company were not awesome.)
TESTIMONIAL CONSIDERATION ADS
A challenge of having no physical branches is that prospective customers can have a hard time seeing themself using the product. With this series of consideration ads, we showcased three stories from KOHO customers to help people see their own needs for credit building and saving reflected by our users.
A challenge of having no physical branches is that prospective customers can have a hard time seeing themself using the product. With this series of consideration ads, we showcased three stories from KOHO customers to help people see their own needs for credit building and saving reflected by our users.
PRODUCT LAUNCH VIDEOS
When we launch a new product, we always want to make a splash—even when we don't have a splashy budget. Here are some videos we quickly made in-house to announce new KOHO features, sharing across all our social channels and website.
When we launch a new product, we always want to make a splash—even when we don't have a splashy budget. Here are some videos we quickly made in-house to announce new KOHO features, sharing across all our social channels and website.