G's partnership with National Geographic including launching a new line of family trips. The campaign included a video, an interactive direct mail piece, and numerous digital and print assets.
My role: I worked on the campaign idea and new tagline with the Art Director, and I wrote all campaign content and oversaw the production of all pieces. I worked with the digital design team to create the wireframe and content hierarchy of the landing page. Explore the page in detail here.
Recognition: RGD In-House Awards
National Geographic Journeys with G Adventures Landing Page Redesign
The landing page for National Geographic Journeys tours was in need of a redesign that was easier to navigate for users and help them see all the reasons why they should choose this Travel Style to explore the world.
My role: Collaborated with the digital design team and National Geographic brand manager to create the wireframe and content hierarchy, I then wrote all content for the page.
Watch an overview of the page or explore it in detail:
Family Journeys Landing Page
As part of a separate project, we created a landing page for National Geographic's more family-focused line of trips.
My role: Worked with the digital design team on the wireframe and content structure and I wrote all content for the page, which you can explore here.
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