NATIONAL GEOGRAPHIC FAMILY JOURNEYS LAUNCH
G's partnership with National Geographic including launching a new line of family trips. The campaign included a video, an interactive direct mail piece, and numerous digital and print assets.
My role: I worked on the campaign idea and new tagline with the Art Director, and I wrote all campaign content and oversaw the production of all pieces. I worked with the digital design team to create the wireframe and content hierarchy of the landing page. Explore the page in detail here.
Recognition: RGD In-House Awards
National Geographic Journeys with G Adventures Landing Page Redesign
The landing page for National Geographic Journeys tours was in need of a redesign that was easier to navigate for users and help them see all the reasons why they should choose this Travel Style to explore the world.
The landing page for National Geographic Journeys tours was in need of a redesign that was easier to navigate for users and help them see all the reasons why they should choose this Travel Style to explore the world.
My role: Collaborated with the digital design team and National Geographic brand manager to create the wireframe and content hierarchy, I then wrote all content for the page.
Watch an overview of the page or explore it in detail:
Family Journeys Landing Page
As part of a separate project, we created a landing page for National Geographic's more family-focused line of trips.
As part of a separate project, we created a landing page for National Geographic's more family-focused line of trips.
My role: Worked with the digital design team on the wireframe and content structure and I wrote all content for the page, which you can explore here.