Despite being a forward-thinking tech company, Top Hat didn't have the most modern website when I joined the company. Part of the reason for that was a lack of a cohesive brand voice and tone, instead a lot of the company's messaging relied on well-worn higher education industry buzzwords to try to appeal to the broadest audience possible. Working in partnership with the Creative Director, we have steadily completely redone the Top Hat website from a messaging and design perspective.
My role: I've lead the creation of a new (and still evolving) brand voice for Top Hat that is centered around our key product benefits. I rewrote the company's entire website to match, as well as updating old and creating new marketing assets across all channels. 

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