Wellness Travel Style Launch
The first project I worked on at G, we were tasked with creating a completely new look and feel for a new Travel Style called Wellness. These trips focused on a more mindful experience centered around yoga, meditation, and healthier food. After the launch campaign, initial sales numbers of Wellness tours were far higher than projected.
My role: I wrote the tagline, landing page, and all supporting pieces of content. I collaborated with the Senior Art Director Director and Associate Creative Director on the launch video, and worked with the digital design team to create the content hierarchy for the landing page. I also established the copy tone for the Wellness Travel Style and captured it by writing all tour intros and itineraries.
This video was the cornerstone of our launch campaign:
Watch a video overview of the landing page or explore it in detail:
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